Business style for Espérance
When we walk into a coffee shop such as Starbucks, what can we select is only within the Manu plank, why can't we generate our own coffee or our personal style of roasted coffee bean? The born of Espérance should be to let everyone get the opportunity to create their particular coffee and taste. Espérance brings up a brand new concept to that particular coffee fan, when the customer first visits our shop, we is going to conduct a survey with them to see what is their very own preference for coffee, carry out they choose cinnamon beef roasts? Medium roast? City roast or France roast? (Refer appendix 1) We uses differentiation while our organization strategy. We provide 100% Arabica coffee bean which will imported by Indonesia, South america and Kenya. We offer three sizes of espresso and every sizes only RM 1 different. The prices are RM 14. 90 intended for 450ML, RM15. 90 to get 550 ML and RM16. 90 pertaining to 650ML. We also provide municipal cat espresso to our consumer but with higher price, RM25 for 50ML. Beside espresso, we as well selling several home generate sandwich and cake like carrot cake, New York dairy products cake, chocolates cake, dark forest wedding cake and reddish colored velvet cake. And the wedding cake menu will alter every week to assure our client wills to not get bored with the menu. During the first working day of beginning, the first 20 consumer will get an Espérance cup or tumbler as a free gift and we will reserve a slot to them so when next time they visit, they only need to show their id card and we will make coffee using their cup or stemless glass, and they can enjoy 10% low cost. Other customer who want to buy tumbler or perhaps cup available too and each from the tumbler or cup cost RM49. 85.
1 . 0 Company explanation
Espérance is a French word which means ‘hope'. The concept of this kind of business is not hard; everyone can select their own caffeine based on their own preference. Espérance is a alliance business. This kind of business can be owned by simply Low Chin Yuan, Cha Teng Chian, Queenie Yong Ven Yee and Chan Ching Soon. The initial expense for the business provided by the complete partners, all of them will contribute RM30, 1000 into the organization for the first five months operation. We intend to open a couple of more retailers within three years. Our initially shop can locate in Publica shopping gallery. We believe that, top quality is the best prove for our business. As a result we make use of 100% Arabica coffee which in turn imported by Indonesia, Kenya and Mexico. 1 . you Core technique
1 . 1 ) 1 Perspective
To become the very best coffee shop and leading the coffee company in Malaysia. 1 . 1 . 2 Mission
Deliver top quality coffee to the customer.
1 ) 1 . 3 Slogan
Everyone have their own choice, let them select.
1 . 1 ) 4 Product scope
Essentially, Espérance can be described as coffee shop and naturally our main selling product is usually coffee. Each of our coffee is manufactured by 100% Arabica coffee bean with designed latte disciplines on the surface area of the caffeine. We are as well selling handmade cakes and sandwiches to the customer which will to ensure they will not feel tired of our menu. The handmade cake menu will be change every week. Exactly like most of the restaurant, we likewise sell our own brand of stemless glass or cup. When customer purchase the tumbler or cup will get a free drink and the the very next time they visit our shop with their stemless glass, they can delight in 10% price cut for any beverages that they order.
1 . 1 . 5 Basis for difference
Our organization strategy is definitely differentiation, even as are selling top quality coffee and everything coffee beans happen to be imported via Indonesia, Kenya and Mexico. What produce our store different from various other is, when ever customer strolls in our store, we can ask them a few question of their preference intended for coffee and determined the particular most suitable roasted level of coffee beans for them. You can expect high quality coffee with affordable price. Based on our research, prices level for some of the cafe are in the range between RM of sixteen. 90 to RM18. 80. In Espérance we believe that, high quality with lower price may attract even more customers. Furthermore, our shop also provides the civil kitty coffee, good results . a...