1 ) While ATL promotions happen to be tailored to get a mass viewers, BTL promotions are targeted at individuals in respect to their requirements or tastes. While ATL promotions can establish company identity, BTL can actually bring about a sale. ATL promotions are difficult to assess well, when BTL promotions are highly considerable, giving entrepreneurs valuable information into their return-on-investment. Promotional actions carried out through mass media, including television, the airwaves and newspapers, are categorised as " above the line" promotion. " Below the line" promotion identifies forms of non-media communication or perhaps advertising, and has become progressively important inside the communications mixture of many companies, not simply those involved with fast moving consumer goods, but also for industrial items. 2 . Out-of-home advertising (or outdoor advertising) is made up of more than 100 several formats, totaling $6. 99 billion in annual profits in 2008 in the USA. Outdoor advertising is basically any type of advertising that extends to the consumer when he or she is beyond the home. This is certainly in contrast with broadcast, print out, and Internet advertising. Out of home advertising and marketing, therefore , is focused on marketing to buyers when they are " on the go" in public places, in transit, ready (such as in a medical office), and/or in specific commercial places (such as in a retail venue). Outdoor advertising forms fall into 4 main classes: billboards, avenue furniture, transportation, and substitute. If you look at the above explanations carefully, you'll understand that OOH can be used pertaining to both ATL and BTL promotions.